Human-centered

Sharon’s research approach is rooted in human-centered design, a problem-solving methodology that focuses on deeply understanding the people you’re designing for and placing their needs, behaviors, and desires at the center of the design process. Through empathy, in-depth user research, rapid prototyping, and iterative user testing, Sharon’s research approach strives to ensure that the final product or service is useful, usable, and valuable to end-users.

Strategic

Sharon is a big-picture thinker who enjoys working with teams to shape the product vision and develop a tactical roadmap. She utilizes research to assist product teams in defining and answering essential questions related to their business, including: Why are we creating this product, service, or feature? Who are our target users? What problem are we solving for them? How are we uniquely positioned to address this problem? Where should we direct our resources and efforts? To facilitate problem-solving, idea generation, and team alignment, she employs various methods such as stakeholder interviews, design thinking workshops, and design sprints.

Collaborative

Sharon specializes in engaging teams throughout the research process, starting from the initial framing stages of a project to the later usability testing of a design. She is passionate about teaching and enjoys it when product managers, designers, and engineers want to be involved in user research.