Human-centered

Sharon’s research approach is rooted in human-centered design, a problem-solving methodology that focuses on deeply understanding the people you’re designing for and placing their needs, behaviors, and desires at the center of the design process. Through empathy, in-depth user research, rapid prototyping, and iterative user testing, Sharon’s research approach strives to ensure that the final product or service is useful, usable, and valuable to end-users.

Strategic

Sharon is a big-picture thinker who enjoys working with teams to help shape a product vision and tactical roadmap. She uses research to aid product teams in defining and answering essential questions facing their business, including: why are we making this product, service, or feature? Who are our target users? What problem are we solving for our target users? How are we uniquely positioned to solve this problem? And where should we focus our resources and energy? She uses various methods like stakeholder interviews, design thinking workshops, and design sprints to help teams solve problems, generate ideas, and build alignment.

Collaborative

From the early framing stages of a research project to the later usability testing of a design, Sharon specializes in involving teams in the research process. She has a passion for teaching and loves when product managers, designers, and engineers want to participate in user research.